The High Court has ruled in favour of Interflora in a
long-running dispute between the florist and Marks & Spencer over the use
of the Interflora trademark as a Google Adword to advertise M&S flowers
website. The judgement means Marks & Spencer cannot bid on the trademarked
term Interflora in the Google AdWords programme and marks the conclusion of the
trial of a legal case that began in 2008 and involved hearings before the Court
of Justice of European Union and the UK Court of Appeal before finally
returning to the High Court for trial. The case is expected to return to court
later in the year to determine damages and costs.
Share