Majestic Wine has announced it is launching a new website on
the Intershop platform using systems integrator Javelin. As part of the
competitive tender process, Majestic Wine specified seven key online
capabilities required of the new platform and of the systems integrator.These
included the ability to provide personalised product recommendations, support
fulfilment by local store, support complex checkout rules, and a second
storefront for Majestic’s stores in France. The system also needed to fit with
Fredhopper, as the selected search and navigation solution. The site launches
in the summer and will support Majestic’s planned growth over the next five
years.
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