Baby products retailer Mamas & Papas has reported sales of £154.3m for the 12 months to 31 March 2024, up from £144.1m for the previous year. Adjusted pre-tax profit rose by 33 per cent to £9.1m and sales across its 36 UK concessions with Next and M&S grew by 48 per cent.
Nathan Williams, CEO, Mamas & Papas said: “We are extremely proud to be delivering these numbers and what we are achieving with this great brand. Last year we saw the benefits of our investment in the brand and the business, with profitable sales growth from our key retail and eCommerce channels.
What is really exciting is that as our data capabilities increase, we’re increasingly able to tailor support for parents and be even more helpful at critical points of their pregnancy journey.
There are still a lot of pins on the UK map where we see huge potential to bring our range to more customers and make us the most accessible brand in our market.
We’re also continuing to focus on new international partnerships as we globalise our brand, building on the momentum we’ve already created overseas.”
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