Mamas & Papas is to embark on a store trial with M&S in an initial three regions. This will enable M&S customers to choose from some 700 products from Mamas & Papas, including pushchairs, car seats and nursery furniture as well as access advice.
M&S has a strong following for its childrenswear ranges and customers will, it believes, bring more customers into its stores with the extended offering that Mamas & Papas has to offer.
“At M&S, we’re the number one choice for families when children start school and this new partnership fills a gap in our product offering to ensure we cater for families throughout parenthood,” said M&S clothing & home managing director Richard Price.
Mamas & Papas CEO, Mark Saunders added: “With their focus on supporting customers throughout life’s firsts, the synergy with Mamas & Papas, as we support families through the important milestones along the parenting journey felt like a perfect match.”
Share