Manchester United has chosen SCAYLE as its eCommerce platform partner, with the club’s new eCommerce experience due to launch later this year to serve its global fan base. SCAYLE provides the technical backbone for more than 140 online stores and was specifically designed for the B2C environment with a strong focus on the fashion, lifestyle and sports sectors.
Manchester United’s Phil Lynch, CEO of Direct to Consumer Products & Experiences, said: “Manchester United is always looking for new and innovative ways to improve our fans’ experience. We are delighted to be partnering with SCAYLE to enhance our eCommerce offering further, delivering an exceptional fan experience through personalisation and a premium best in class commerce platform.”
Manchester United’s James Holroyd, Chief Commercial Development Officer, added: “Partnering with SCAYLE represents a significant milestone in our journey to offer the best possible eCommerce experience. SCAYLE’s deep-rooted expertise in eCommerce coupled with their commitment to delivering an industry leading eCommerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.”
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