Margin Guardian (MG) has built a platform that provides retailers with unique data insights such as price, viewed products and saved products direct from the consumer. These insights then enable fashion retailers to make more informed decisions on markdowns of stock, reducing leakage and enhancing profit margins, a by-product of blind reductions. Data oprovided to MG’s partner retailers is generated through the Squished app, a multi-faceted browsing platform that enables consumers to browse, track and monitor high street fashion items on a single app. the data generated by MG enables retailers to identify trends and inform future pricing and discount pricing strategies.
The investment from NPIF Maven will allow the business to invest in its platform, commercialise and develop an android version of its app, as well as fuel its marketing activities.
“We believe retailers increasingly need advanced data insight to maintain competitiveness and profit. Our unique purchase intent data will allow them to do just that. We are excited to be partnering with Maven on our journey as they truly understand the data revolution underway,” said Richard Blanchard, CEO, Margin Guardian.
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