Marin Software which provides a cross-channel performance advertising cloud has announced Instagram Ads API integration capabilities. Instagram is fast becoming a significant opportunity for advertisers to reach an engaged community of over 300 million users. By supporting Instagram Ads API the Marin social advertising platform is helping brands create, target and optimise their Instagram campaigns alongside Facebook and Twitter and gain performance insights and management efficiencies across their advertising programs.
During Instagram’s Ads API integration Marin is working with a variety of advertisers to and lunch and test brand awareness and direct response campaigns. “The Instagram Ads API allows us to target a very specific European audience within 24 hours of our events,” said Helen McGee, head of marketing, international at Net-A-Porter. “With Marin’s support we drive awareness of our brand and are better able to share exceptional fashion content with our customers.”
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