Marks & Spencer has embarked on the first steps to relaunch its
ecommerce operation by appointing Boston-based SapientNitro to
create its new online platform. This will see Marks & Spencer
move away from its Amazon-built platform when its contract ends
in 2014.
The new platform will see Marks & Spencer take full ownership of
its ecommerce platform, as well as its customer data, allowing it
to better tailor its online offer to the needs of its customers
in the UK and internationally. SapientNitro will lead the
development project, building capabilities such as ecommerce,
content management, search and analytics.
Tata Consultancy Services, a company headquartered in Mumbai,
India, will support the development project, providing order
management, product information management and integration with
the existing business operational systems.
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