Matalan has announced that it will cut prices on around 700 products to help its customers manage pressures on family budgets and stave off competition.
The savings have been made by the more collaborative buying and sourcing strategy introduced last year by its new management team and by passing on reduced costs.
Matalan CEO Jo Whitfield said: “The start of the year is always a tough time financially, and this year, given how difficult 2023 was for so many families, it’ll be harder than ever. So for 2024, we want to start the year off differently.
“We’ve unlocked efficiencies at a time when inflation and input costs are starting to fall, enabling us to pass these savings on directly to our customers – bringing down the prices of new and existing lines of everyday essentials and favourites across all our key categories.”
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