Matthew Todd joins D4t4 Solutions

D4t4 Solutions has appointed Matthew Tod to lead its new data insight practice. Tod previously ran data analytics consultancy Logan Tod & Co which was acquired by PwC in 2012. In his new role, he works with clients to help them gain a competitive advantage from their information assets.  Matthew commented “Driving tangible value from data is the biggest challenge faced by organisations in our field. Data advantage, through the delivery of better data into the hands of those who can create the best value from it, will be the key differentiator for companies as the threat grows from increasingly disruptive competitors.”