Award winning performance marketing agency Periscopix was acquired by Merkle in 2015 and has since grown to employ 450 people. It has now rebranded to Merkle.
Thomas Byrne EVP, agency services, Merkle EMA said: “The future of performance marketing will be defined by putting customer needs at every touch and decision point across an entire enterprise. Today’s announcement is about living our values and demonstrates that the Merkle business is integrated by design to meet the rapidly changing needs of our customers, providing access to our wide pool of talent and people-based marketing expertise.”
The agency works with over 300 specialist media clients.
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