Meta Platforms has completed its acquisition of Kustomer, a CRM platform that supports contact centres and their customers. Kustomer clients use phone, email, text messaging, WhatsApp and Instagram to communicate with their customers. Meta has secured conditional European Union antitrust approval by agreeing to provide competitors with free access to its messaging channel for ten years and has now been cleared by the Federal Trade Commission.
Kustomer CEO Brad Birnbaum commented: “The acquisition of Kustomer by Meta means we can now help more businesses grow faster by delivering highly personalised customer service – wherever and however customers want it. As we combine our award-winning technology with the resources of Meta, we will give brands throughout the world greater customer visibility, intelligent automation, and the tools to quickly adapt to issues and opportunities.”
Share