BigCommerce an Open SaaS eCommerce platform and MKM Building Supplies, a UK-based hardware and commercial building supply company, have announced the launch of MKM’s new online storefront. Built with headless technology on the back end to enable scalability and flexibility, the new site delivers a unified omnichannel and seamless B2C shopping experience to drive sales.
“MKM’s unique business model, continued company growth and desire to serve our diverse range of customers with exceptional and hyper-personalized shopping experiences meant we had to revitalise our online store and evolve in an increasingly digital world,” said Andy Pickup, digital & marketing director at MKM Building Supplies. “Launching on BigCommerce allowed us to personalise the customer journey and deliver frictionless experiences across channels. Since moving to the platform, we have been performing above expectations on eCommerce metrics and driving more physical store visits.”
MKM’s legacy platform previously experienced slow page loads, navigation issues and had a high total cost of ownership. In addition, the company was challenged to manage tens of thousands of product SKUs and to create localised and personalised B2B, B2C and B2B2C shopper experiences across regions.
“MKM had its specific set of front- and back-end eCommerce hurdles and a large part of it comes down to the complexity of the B2B customer journey,” said Meghan Stabler, senior vice president global product marketing at BigCommerce. “BigCommerce’s Open SaaS platform and partner ecosystem equip MKM Building Supplies with the flexible tools to build tech stacks that overcome these challenges while creating frictionless B2C user experiences so the brand can focus on advancing its business.”
To replatform to BigCommerce, MKM engaged media, marketing and technology company Brave Bison to help integrate the overall solution. Brave Bison enlisted Vue Storefront to implement the headless architecture and collaborated with commerce experience provider Bloomreach to drive seamless personalisation across the site.