Following the success of its European expansion and increasing
orders from non-European territories, Mobile Fun has launched its
first website outside the European market. The Mobile Fun US
site, managed by Blake Scott, will sell products from its range
of 7,000 globally sourced mobile accessories and devices.
Commenting on the launch, Richard Moore, Mobile Fun’s head of
international, says, “Mobile Fun has a proven track record
in successfully replicating its UK model in international
territories so the US, being the biggest consumer and online
retail market, was the logical next step. The US represents a
great opportunity for us, putting us in a market that is larger
than all of our current markets combined. ”
In addition to the UK, Birmingham-based Mobile Fun already has a
presence in Germany, France, Spain, the Netherlands and Italy. It
has “aggressive expansion plans”, says Moore, which
will see it establish more offices, develop additional websites
and appoint local teams outside Europe. He reveals that Mobile
Fun is currently setting up an office on the US east coast and
recruiting an on-the-ground team. It is also planning to launch
in Australia, Canada, India, Brazil and Ireland in the coming
months.
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