Mobilize says eCRM user numbers up

Mobile loyalty solutions provider Mobilize has revealed that over 500,000 UK consumers are using its M-CRM platform through branded loyalty schemes such as Reward Card App from Matalan and As if it wasn’t cheap enough from Bargain Booze, The solution provides retailers with a consolidated platform to manage all aspects of a loyalty scheme digitally,  including ID capture, offers, content, competitions and savings. this, it says, reduces operating costs which can “at least halve” the operating costs of existing loyalty schemes or enable a new scheme to launch at the fraction of the cost of a traditional programme, says Claes Kockum, CEO of Mobilize.