Jewellery brand Monica Vinader has selected Constructor, an AI-powered product discovery and search platform, to engage online shoppers with bespoke digital experiences.
Constructor’s AI-based platform will also assemble landing pages that cater to the tastes of each individual shopper and give Monica Vinader’s merchandisers and business users actionable insights into how the decisions they make (e.g., slotting a product at the top of results or boosting up higher-margin products) affect the site’s metrics as a whole.
“The luxury jewellery and experiences we provide extend, of course, to online interactions,” said Kunal Damani, Chief Operating Officer, Monica Vinader. “With a wide array of unique and timeless pieces, and a commitment to honouring individuality, we want to ensure that each customer can easily discover what’s most attractive and meaningful to them. Constructor lets us do all this — while saving our merchandisers time and feeding back valuable insights that further our strategic growth.”
Eli Finkelshteyn, CEO of Constructor, said: “We’re thrilled to be working with the team at Monica Vinader. Forward-looking brands like Monica Vinader differentiate based on customer experience and are increasingly tapping technology to do so. With our platform, we help brands show shoppers items they’ll love, while empowering merchandisers and business users to curate experiences where they see fit and giving them feedback on their work. ”
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