In an interview with BBC’s Radio 4, Peter Simon the founder of Monsoon and Accessorize said that of the hundred or so stores that are re-opening, just a handful will be for Monsoon. Instead, he said, under the new ownership structure (Adena Brands Ltd), between 6 and 10 stores will be kept on for Monsoon with the rest dedicated to Accessorize. The future for Monsoon is, he said, primarily online whereas Accessorize which has much less competition performs well at airports and other travel locations, as well as in smaller footprint lower-cost stores.
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