Devon-headquartered Moo Free which produces confectionary which is free from dairy, gluten and soya is now expanding its product range as the “free-from dairy” food market grows throughout the UK. The company which sells online as well as via supermarkets and health food stores has rebranded to extend its appeal to a growing adult demographic for vegan products. Until now it had targeted the children’s market with focus on the Easter and Christmas periods.
Moo Free was established in 2010 by Andrea and Mike Jessop, both of whom have food intolerances, gluten and lactose respectively, after identifying a gap in the chocolate market for dairy-free alternatives. They remortgaged their house to get the business up and running. Since then, they have gone on to supply major supermarkets and health food stores, as well as selling online.
Share