mCommerce solution provider, MoPowered has announced it will
be working with Trustpilot to help mid-market retailers improve conversion
rates when customers are shopping on mobile devices and through the number of
customer reviews they receive.
Mobile traffic is now
dominant for the majority of retailers as evidenced by companies such as John Lewis who reported
that upwards of 70per cent of their online Christmas visitors last year arrived via a
mobile device. Those mid-market retailers who have to date opted for a quick
fix responsive design approach are as a result experiencing high bounce rates
leaping often to over 70per cent. Now, when brands go live
with a dedicated mobile site from MoPowered, their customers will be able to
share reviews on their experience, simply by clicking on the Trustpilot logo,
which sits alongside the social media icons on their device. By being able to
collate this feedback, retailers will be able to identify areas for improvement
to help increase customer dwell time and improve their brand experience.
Through the new partnership, MoPowered becomes Trustpilot’s
first official reselling partner in the UK.
Trustpilot is now a referral partner of MoPowered.
James
Westlake, Vice President at Trustpilot comments: “With more and more consumers
valuing online reviews as part of their path to purchase, brands are able to
garner real insight from their customers when proactively collecting this
data. In fact, our research shows that 77per cent of consumers
check online reviews before making a purchase. So if you combine the power of
the positive review with the need for retailers to help consumers purchase
through their preferred channel – which is increasingly focused on mobile – you
get a powerful proposition that we feel will benefit our mutual customers.”
Jim Rudall, Sales Director, MoPowered, adds: “The idea of
showing customer reviews on mobile devices, seamlessly integrated as customer
flow through the purchase funnel is one we are very excited about. Trustpilot
works with retailers in the same market as MoPowered so it seems a natural fit
for us to work together to enhance our joint offering to these customers.
“There is a strong link between customer reviews, mobile
optimisation and subsequently conversion rates. The more good reviews a product
gets, the more products are purchased. Knowing that consumers often use a
mobile site with the primary intent being purchase, means that our partnership
with Trustpilot can offer our customers real differentiation and ROI.”
Share