more2 joins Sideshow Group


more2 joins Sideshow Group

more2 has joined Sideshow Group, a global digital experience and marketing services provider.

Georgina Hewitt, CEO of more2, said “We’re delighted to join Sideshow Group. Their commitment to putting evidence at the heart of everything they do, aligns perfectly with our focus on delivering measurable value for each of our clients. 

The cultural fit was clear from the very first meeting with Tony and has been reinforced in every interaction since. It’s clear we share a passion for making a difference for our clients and our people. 

We’re excited to bring our leading data science capabilities and DTC strategy experience to Sideshow Group and for our clients to benefit from the wider expertise and services this partnership will bring. 

Above all else, we know we are joining a group with strong values, and a culture that supports and enhances our own. We’re excited for the next stage of our journey; we know we are in great company.” 

Tony Hill, Chief Executive Officer of Sideshow Group said “I’m so pleased that more2 is joining Sideshow Group. This is a significant step forward in our ability to provide best-in-class data capabilities and supports our mission to use evidence to drive better performance. 

The experience and expertise across more2 will be beneficial to everyone at Sideshow Group and our clients. 

Best of all, I’ve really enjoyed getting to know Georgina and the rest of the management team, and I can’t wait to start working together.” 

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