MediaVision, has been selected by Moss Bros to lead its organic search strategy as the formal wear specialist accelerates its ambitious growth plans. The appointment comes after a successful three month trial which saw a 112 per cent year-on-year growth in organic traffic.
Under the new agreement, MediaVision will deliver a full suite of services for Moss Bros including SEO, content and digital PR to build the brand’s organic performance.
Andrew Roscoe, Head of Brand & Creative at Moss Bros says: “From our short trial with MediaVision we quickly realised that they are the right partner for the next stage in our growth story. We know that there is a significant renaissance in demand for formalwear and MediaVision have shown that they can put us front and centre of that demand, driving customers to our channels!”
Matthew Platts, Managing Partner at MediaVision comments: “In the current difficult trading conditions, prioritising investment in SEO can give brands a competitive advantage in a crowded marketplace. The results from our initial trial for Moss Bros speak for themselves, and we are confident that via our unique “technology plus people” approach to SEO will ensure that one of the UK’s best-known names in menswear will continue to thrive.”