Younger customers are behind the 100 per cent growth in online sales reported by Moss Bros which has been working to evolve a more contemporary positioning via extensive store refurbishments and the introduction of ranges more likely to appeal to a more fashionable, youthful customer. The Moss Bros team has successfully brought in higher ticket trend-led lines from labels such as Ted Baker, and for the 26 weeks to July 26th 2014, total sales increased to £55.8 million, up by 4.6 per cent, despite the fact that some stores had been closed for a refit during the period.
The retailer has launched Moss Premier – a subscription based “unlimited” next day delivery service similar to that offered by ASOS and Amazon, and, its CEO Brian Brick says that the business is focused on achieving a fully multichannel customer experience.
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