Cashflows, a payments platform says that of more than half (52 per cent) of SMBs indicating that they would be open to switching payments providers, 78 per cent do not know how to.
The data suggests that businesses could be trapped in relationships with providers unfit to serve their needs at a time when rising business costs mean efficiency and competitive pricing in the payments process are more important than ever. Cashflows asked 250 payment decision makers within small and medium businesses (SMBs) about how they would go about changing payments provider if needing to do so. When asked whether they knew where to find impartial information about acquirers, 25 per cent said they don’t look anywhere and 17 per cent admitted to not knowing where to look.
Nearly a fifth (19 per cent) of respondents said that poor customer service would be a trigger for them to switch. In addition, over a quarter (25 per cent) called out higher than acceptable levels of technical downtime as a potential reason to make a move.
However, less than a third said their payments partners had been helpful (29 per cent), understanding (25 per cent) or educational (25 per cent) while less than a quarter said they had been kind (22 per cent). Shockingly, many went on to list examples of where their payments provider had been actively unhelpful in the past, including being in a hurry to get off the phone (16 per cent), making them feel they weren’t a priority (13 per cent), or being rude (11 per cent).
When asked about the qualities that are most important, reliability (40 per cent) and fast settlement (35 per cent) came out on top, with a fairly even split across access to alternative payment methods (30 per cent), excellent customer service (28 per cent), simple and comprehensive data and reporting tools (28 per cent), transparent costs (26 per cent) and access to a dedicated account manager (24 per cent).
Paul Clarke, chief product and innovation officer at Cashflows said, “The data we’ve uncovered is disappointing. SMBs are vital to the industry and the UK economy as a whole so they must be considered and valued.
SMBs must have access to unbiased and impartial information so they can make informed decisions for their businesses. This aligns with the Payment Systems Regulator’s (PSR) recent report, outlining a need to increase access, choice and competition in the payments industry to benefit SMBs. Hopefully, the changes the PSR has outlined should help build a fairer payments industry to fit business needs.”
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