As part of the latest app release, NN4M, a leading mobile commerce solutions
provider has incorporated digital receipts, in partnership with yreceipts,
into Mothercare’s fully transactional iPhone, iPad and Android apps.
yReceipts allows receipts for purchases made in-store to be
stored within Mothercare’s apps. The custom-designed receipts include product images
that link to the product details within the app. Customers will also have the
option to send eGift Receipts to friends and family directly from the app and sales
assistants will be able to scan in a customer’s email address rather than
having to manually enter it, eliminating the margin for human error. The
integration of yReceipts adds another layer of convenience to Mothercare’s
apps, allowing customers to access all of their in-store purchase history in
one location at the tap of a button, rather than having to dig through their
email inbox.
Several additional, behind-the-scenes changes to
Mothercare’s hugely successful apps are aimed at providing an improved customer
experience while tweaks to the design give the app a freshening up.
Developed in response to customer demand, the retailer’s
iPhone, Android and iPad apps have proved highly successful, winning multiple
awards. Mothercare’s apps have improved the parenting retailer’s sales since
their launch in 2012, 2013 and 2014 respectively.
“Bridging the gap between online and in store is a huge
focus for us as a business and we see mobile as playing a major part in this,”
said Chris Bertin, Group Mobile Commerce Manager, Mothercare.
This update is part of Mothercare’s overall
vision of engaging their customers in a new way and making their service and
offerings more convenient and accessible to parents and parents-to-be
throughout the UK.
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