Mother’s Day delivered a +13.4 per cent uplift in High Street footfall compared to 2024, as shoppers splashed out on gifts and treats for mums, the latest data from Sensormatic Solutions reveals.
Data from Sensormatic’s ShopperTrak Analytics insights platform, which captures 40 billion store visits globally each year, showed that footfall in the week leading up to Mother’s Day (23 – 30 Mar vs 17 – 23 Mar 2025) delivered a +8.2 per cent boost to store visits compared to the week prior. Shopper traffic on Mother’s Day itself (Sun 30 Mar 2025) saw a +7.3 per cent improvement to footfall across all retail destinations, with the High Street performing strongly, up +13.4 per cent (vs Sun 10 Mar 2024).
The day before Mother’s Day (Sat 29 Mar 2025) saw an even greater improvement, as consumers looked to get ahead of buying gifts for mums, with total retail shopper counts increasing +13.1 per cent year-on-year (vs Sat 09 Mar 2024), and shopping centres seeing the greatest uplift, rising +15.3 per cent year-on-year.
With 62 per cent of Brits planning to have celebrated Mother’s Day, GlobalData estimates UK spend around the event which celebrates mums grew +5 per cent year-on-year, topping £2.4billion in 2025.
Andy Sumpter, Sensormatic Solutions’ EMEA Retail Consultant, commented. “As a popular gifting day, retailers will have welcomed the ambient boost to footfall from Mother’s Day after shopper traffic performance experienced a bumpy few months of late.
“Gifting occasions, like Mother’s Day, not only serve as seasonal revenue drivers, but with consumers shopping for others, they also attract new cohorts of shoppers, who perhaps are infrequent or new customers, in to store. And that presents a valuable engagement opportunity to open up your brand to new audiences, making the delivery of compelling in-store buying journeys and enhanced CX all the more important, helping to turn first-time shoppers into repeat buyers,” Sumpter continued.
A recent poll by YouGov suggested flowers remained the most popular Mother’s Day gift for over a third (34 per cent) of consumers, followed by confectionary (22 per cent), while 12 per cent said they would opt for jewellery as a Mother’s Day present. However, Mintel’s report, suggests the trend to gift experiences, rather than physical presents is rising, with 46 per cent of Brits planning to give experiential gifts to mark the occasion.
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