Mountain Warehouse has reported record Christmas trading with its sales up by nearly 12 per cent to £84.7 million for the 13 weeks to 6 January. In addition, it enjoyed a record Black Friday with online sales passing £1 million on a single day for the first time in its 21-year history.
The retailer has 340 stores in nine countries and is now looking to grow to 400 outlets over the next 18 months. It had opened seven new UK stores in the period along with launches in Germany, the Netherlands, New Zealand and Canada. These are supported by a new customer service centre in Coventry and will be joined by a new support facility in Poznan in Poland.
Commenting on the Christmas performance, Mark Neale, Mountain Warehouse founder and chief executive, said: “The prior year’s performance was exceptional due to the cold weather and widespread snow we saw in the run up to Christmas 2017. I’m therefore really pleased to report this year’s strong performance despite the unusually mild weather we have been experiencing. This puts us well on course for another record year and as a result, we are continuing to invest in more stores, new territories and our online business.”
Share