Marks & Spencer is extending the number of third party brand offerings on its website. These will sit alongside its own ranges including a debut collection under the Jaeger brand which it acquired earlier this year. Fat Face, Frugi, Jones the Bootmaker, Craghoppers, Celtic & Co and Alabaray will debut, along with Hobbs, Phase Eight, Ghost and Nobody’s Child. It will also carry third party lingerie brands and children’s shoes from Clarks.
M&S joins a growing number of retailers battling to attract new customers through the enhancement of their offerings by adding ‘guest’ brands which it feels will appeal to its customers.
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