Marks & Spencer has appointed Krista Nordlund as its chief digital product officer.
Krista NordlundNordlund takes up the newly created role which will involve delivering improvements to all digital touchpoints and will report to Jeremy Pee, chief digital & data officer.
“Online and mobile increasingly represent how more of our customers are choosing to shop with us today so it’s vital we deliver fast, easy and personalised experiences for our customers every time” said Pee, “Krista’s experience will play a huge part in helping us build our digital capabilities as we shape the future of M&S.”
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