BigCommerce has announced that Japanese fashion and lifestyle brand MUJI has launched new online storefronts on the BigCommerce platform to power its European growth.
With more than 1,000 physical stores worldwide, MUJI sells over 7,000 Japanese-influenced items ranging from clothing to household goods to food and even houses. In Europe, MUJI operates physical stores in the UK, France, Germany, Italy, Spain, Portugal and Finland, and online stores that ship to 15 European countries.
“We have an ambitious growth plan in Europe, and we needed a platform to replace our outdated system and provide immediate access to industry-leading technology,” said Chuan Huang, head of eCommerce for MUJI Europe. “BigCommerce quickly emerged as our best option because of its total cost of ownership, fast deployment, platform agility and flexibility to future-proof our operations. We are already seeing improvements in traffic and conversions since our launch on BigCommerce.”
Working closely with London-based eCommerce agency GPMD, MUJI launched new online stores in five key markets – the UK, France, Germany/Austria, Italy, Spain/Portugal – plus an additional store for the rest of Europe. Each of the instances features localised languages, catalogues, pricing, categories, delivery methods and payments. This structure enables MUJI to add new markets easily in the future.
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