The world’s leading offshore sailing apparel brand, MUSTO,
has deployed Cybertill’s cloud based point of sale (PoS) system across its
twenty UK retail stores.MUSTO, whichhistorically focused on manufacturing and
wholesale partnerships, opened its first high street retail store in 2004,
stocking premium sailing-wear. Since that time, retail – both in-store and
online – have become important growth channels for the business.
With retail’s increasing importance,
MUSTO believed it needed a modern EPoS system that would enable it to
offer customers a convenient multi-channel retail experience, as Frank Potts,
IT Director, commented: “The investment has allowed us to integrate our ecommerce
platform with our stores. We now have live sales and product data feeding
across the business, which makes decision making more accurate.”
Since the implementation there has been a sea-change in the
retail operations, already delivering efficiency savings for the business.
“With Cybertill we get lives sales data across the entire estate. Head office
can review the stores’ performance first thing every morning, knowing they have
all the data which is accurate and up to date. We have also changed how we
re-order and replenish stores and have already noticed efficiency savings.”
As for the future, MUSTO is looking to roll out ‘click and
collect’ and is keen to introduce the endless aisle concept. “As
Cybertill’s cloud-based, we can roll out mobile PoS in our shops as well. We
are already looking at this as we believe staff can offer customers a better
service in-store when they have a tablet in hand,” Potts commented.
In addition, MUSTO sponsors the Volvo Ocean Race, the
world’s toughest ocean race. The Race stops at eleven ports as the teams
traverse the globe. To celebrate itspartnership
with the race, MUSTO has created a unique commemorative collection that will be
sold in temporary structures at each Stopover Village. MUSTO wanted their
chosen EPoS system to also help manage this retail element. Potts added:
“Cybertill was a perfect fit; as it is cloud-based, it is relatively straight
forward to deploy in pop up stores. Not only can they provide the solution they
can back that up with support as well, which is critical in retail.”
“We are pleased to be working with MUSTO,” commented
Cybertill’s founder and CEO, Ian Tomlinson. “Not only can we provide them with
a multi-channel PoS solution, but we can help manage their pop up stores around
the world for the Volvo Ocean Race.”
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