The managing director for grocery shopping and comparison site mySupermarket.co.uk, Kim Ludlow, has joined product content company Brandbank to help FMCG brands do a better job at bringing their products to life on shopping websites.
Ludlow, a former Tesco.com head of sales, will head up digital and business innovations at Brandbank, which help FMCG suppliers in 16 countries create and distribute product content, mainly for eCommerce purposes.
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