N Brown Group called upon Andrew Flintoff opened its 6,500 sq.ft., to open its new three storey London store for Simply be and Jacamo. A collection called Flintoff by Jacamo is included in the range offered for plus size men. The store itself features larger than average changing cubicles as well as wider aisles and a biometric scanner to help customers find the right styles and sizes to fit them. The store also uses plus size mannequins and models in the store’s display images.
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