Manchester-based home shopping retailer N Brown Group has posted its interim results to the end of August 2024 and despite a fall of £20m in revenue to £277.7m it is showing a modest profit before tax of £0.2m, which is up from a loss of £2.8m in the first half of last year.
The company launched a new mobile-first website for its JD Williams brand, completing the transition of its three main brands to the new platform, which it describes as “a key transformational priority.” It also launched a new Product Information Management (‘PIM’) system and a Financial Services (‘FS’) transformation programme.
The business says it is also now looking to “refine” its brands, including the “Simply Be” proposition.
Steve Johnson, interim executive chair & CEO said: “We have built on our return to profit in FY24 by delivering year-on-year progression in the first half of FY25. Our focus on maximising profitable sales and managing the cost base in a soft trading environment has ensured we remain on track to achieve management’s full-year adjusted EBITDA expectations and we are encouraged by trading at the start of Q3.
“We have continued to deliver against our self-funded transformational priorities, including the successful launch of the new JD Williams website and our Product Information Management system to the remaining strategic brands, whilst our financial services transformation continues to progress well with the new platform now in testing. These developments will enhance the customer experience and will be supported by strengthened marketing activity to help position the business for sustainable profitable growth.”
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