N Brown Group’s Simply Be announces exclusive collection with Kelly Brook

Simply Be, part of N Brown Group PLC, has announced a collaboration with model
and actress, Kelly Brook. Her debut collection for the brand will launch in
September 2014. The Kelly Brook for Simply Be collection also marks the
most inclusive range for the brand with sizes starting at a size 10 for the
first time, ranging up to a size 32. Created in 1999 as a catalogue based
business offering women fashion that fits regardless of size, Simply Be, has
evolved into a well-loved online and retail store brand.

Angela Spindler, CEO at N Brown Group PLC comments, “The Simply Be customer expects trend-led product that she is
confident to wear, regardless of her size. Kelly Brook is the perfect fit for Simply
Be as she is a shining example of somebody who embraces and celebrates her
curves. She has put huge amounts of energy and passion into designing her
collection with our team, ensuring each piece has the vital ingredients
necessary to make our customers feel fantastic.”

Kelly Brook says, “It’s been brilliant working with Simply Be
on this collection. I really wanted it to reflect some of the latest trends but
also give women the confidence to embrace and show off their assets. I’ve always found
it difficult to find clothes that fit my body shape, so this has been a
wonderful opportunity to create a range that is all about fitting and
accentuating curves! I can’t wait to see what people think of it!”The range will be available to buy online and in-store from 9^th
September including the new stores which will open this year in Belfast, Merry
Hill and Edinburgh.

Continues Angela Spindler; “Our growing
store portfolio, combined with our fashion forward website places Simply Be at the
the forefront of omnichannel retail for customers looking for fashion regardless
of their size. We’re looking forward to the continuing success of the brand with
Kelly as part of the team.”

The 14 piece collection will be supported by a TV advertising campaign,
in which Kelly Brook will feature, as well as print advertising and a social
media and digital strategy.