N Brown Group has launched a new mobile-first website for its JD Williams brand. The launch marks the completion of new sites for its three strategic brands ahead of peak trading and, it says, marks a milestone in the group’s digital transformation.
The new JD Williams site allows users to effortlessly navigate and experience a friction-free checkout process. It also has an improved content management system, which the group will roll out to the Simply Be and Jacamo sites later this year.
Nuno Miller, chief operating officer at N Brown, commented: “Our new mobile-first websites have created a sleek, modern experience for customers as they shop across Simply Be, Jacamo and JD Williams. The new websites remain the cornerstone in transforming our customer experience and we’re seeing impressive results for site performance and user experience. Not only that, the new JD Williams site represents the fastest rollout to date, with the faster delivery benefiting from our commitment to agile ways of working.”
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