N Brown Group has secured £125 million in refinancing through Royal Bank of Scotland and HSBC. The multi-brand business which operates Simply Be, JD Williams, Jacamo, Figleaves and House of Bath will support the groups move toward a “digital first” strategy from its traditional credit based mail order catalogue roots. The group is currently generating 63 per cent of its sales online whilst also deploying mail and inserted catalogues, advertising off the page as well as on TV, and has a small retail footprint. The business is now poised to continue to invest in its offer, systems and warehouse infrastructure.
Share