Simply Be has tapped Hirestreet to make its first foray into garment hire. A range of occasion wear dresses including bridal wear is being launched for hire by the brand with rates starting at £14.
N Brown Group’s group sourcing & sustainability director said: “We want to move away from the make-use-dispose culture of the fashion industry and embrace circularity, where products are made sustainably, used for a longer time, and then re-used or recycled.”
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