Natal Angels which operates as My Expert Midwife (MEM) providing a range of products and supporting services during pregnancy has secured a £2m investment led by Pembroke which invested alongside existing shareholders and angel investors.
The investment will support the scaling of the business across new product development and channel expansion. MEM sells its range via its own website and also wholesales to Boots, JoJo Maman Bebe, John Lewis, Lloyds, and Next.
MEM co-founder Lesley Gilchrist said: “Our driving vision is to help all parents-to-be on their journey to parenthood, every step of the way, from preconception, through pregnancy and birth, to recovery and caring for their new baby, whether that be through our expert information guides and ebooks, our midwife-developed products or our antenatal education classes.
“We are delighted that our new partnership with Pembroke will help us to springboard those plans and help more parents-to-be than ever before.”