Leading end-to-end logistics services provider Torque has
been chosen by new women’s fashion brand Hope to manage its freight, warehouse
and distribution operation.
Hopeis a new British womenswear
label, created by Nayna McIntosh with the backing of retail
veteran Lord Rose, the 65 piece-strong label will include dresses, knitwear,
bottoms and tops. It will have its own standalone website from September and
will also be sold through pop-up boutiques
at home.
Hope is a new fashion concept launching for today’s 40+
modern woman who wants to think differently about her style and feel
beautifully confident. Around 90% of the products will come in just three
sizes, while 60% of sourcing will be from the UK and the rest from Italy. The
aim is to establish it in the UK initially and although there are no plans
currently for a physical presence, the label has potential for international
expansion.
Torque will be providing a full suite of services to
include: Freight; e-fulfilment; customs support; quality checking; pick and
pack; personalisation; distribution and returns management. In addition to
these services Torque will also provide a specialist gift wrapping service to
include personalised messages.
Explaining
the partnership with Torque, Nayna McIntosh, Founder and CEO, Hope, said:
“I have worked with Torque for over 20 years,
including new brand launches, I am confident they will manage Hope’s fulfilment
needs to meet the expectations of our customers ”.
Stewart Firth,
head of operations, Torque, said: “We are excited to be involved with this new
and exciting brand and look forward to working with them to grow into an established
and successful label’.
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