Nest Commerce has been engaged by premium women’s fashion brands Hobbs London, Phase Eight and Whistles of TFG London, to run paid social.
Nest will deliver a full-funnel paid social strategy for the brands, from discovery through to purchase, for the three brands on Meta. The goal will be scaling customer acquisition and reducing the costs for winning new customers. The campaign will incorporate media and creative optimisation, utilising Nest’s proprietary tech Hummingbird which uses AI to optimise ad performance and combat fatigue. TFG will also be working with Nest’s creative arm, Nest Studio to re-imagine its existing assets to ensure they work in a social-first setting.
The win comes as Nest Commerce has overseen record growth over the past year, up 75 per cent on the back of a series of new client wins including Damson Madder and Ridge. The business now works with more than 40 eCommerce clients responsible for £100M of media spend.
According to Luke Jonas, co-founder of Nest Commerce: “We are delighted to partner with TFG London, a major new client as we continue our strong growth trajectory. TFG beautifully encapsulates elegance & British heritage and we will leverage paid media, creative optimisation and our proprietary tech, to deliver the advertising edge for the business.”
Ally Bradshaw, chief customer officer, TFG London added: “We are pleased to appoint Nest Commerce as we develop our ambitious growth plans for 2025. Nest have unrivalled expertise in fashion and full funnel marketing and we are excited to see what they can deliver for the business as we look to build efficient scale.”
Share