Net-a-Porter has today launched a new mobile app – the Net Set – to allow its customers to socialise with brands via portals created for each of the brands which Net-a-Porter sells, as well as with stylists and style icons online, and buy products via links or by using the app’s image recognition technology to find products discovered elsewhere. Invitations to use the app for iPhione, iPad and Apple Watch have been issued to the online retailer’s top customers.
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