eCommerce sector investor and growth agency eComplete has acquired a majority stake in Give Me Cosmetics, (GMC), a social-first beauty products retailer that was founded in 2017. GMC generates more than 60 per cent of its revenues from social channels and is understood to be one of the UK’s fastest-growing brands on TikTok.
eComplete Group will provide GMC with support in its growth, by enabling it to leverage the eComplete eCommerce infrastructure.
eComplete director Paul Gedman said: “Our mission to build leading global eCommerce foundations to enable us to disrupt traditional eCommerce investing is about identifying and helping unlock potential. We provide comprehensive support to brands with both financial backing and the crucial eCommerce infrastructure needed for global success.”
Dan Fletcher, founder of Give Me Cosmetics added: We’re thrilled about this acquisition with eComplete. Throughout our consideration of investments and acquisitions in recent years, it has been vital for Give Me to find a partner who shares the same vision and values.”
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