New appointment to shape HR function at Droitwich PSE Offline Marketing

Following a host of client wins, an increasing turnover, and a series of new appointments to strengthen the team, PSE Offline Marketing has announced the hire of Helen James as its new Head of HR.

Helen joins the family-run business with over 22 years’ experience in HR and joins following 15 years in her previous position at Karndean, a UK & European Flooring manufacturer. Within the new role, Helen will work closely with the PSE senior management team, contributing to the strategic management of the organisation and all of its people-based activity in order to fulfil the HR strategy in line with the overall business plan.

Chairman, Phil Newton, said: “Helen will be responsible for overseeing and delivering our complete HR function, and in the short time she’s been with us is already making a positive impact and difference to the business and our people.

“Keeping our employees safe, healthy, and satisfied with proper HR management and necessary policies in place is essential as our business flourishes and the workforce expands. With Helen’s support, we will undoubtedly continue to see a happy PSE team develop and grow in existing and new roles as we enter the new year.”

Commenting on her new position, Helen said: “I’m so ready for a new challenge with PSE. As a family-run business with genuine values and growth opportunities, this role and its core aims perfectly align with my vision and skill sets. This is an exciting time for the business. As a member of the leadership team, I plan to shape the HR department, grow and develop the people within the business, alongside supporting the stakeholders in achieving their growth plans into 2023 and beyond.”

With offices in Droitwich and Shoreditch, PSE Offline Marketing was established in 1995 by brothers Phil and Rob Newton and specialises in strategically using clients’ data to create profitable offline marketing campaigns, including direct mail and door drops, working with brands such as Hello Fresh, Radley, The Football Association, QVC, and Mr & Mrs. Smith.