New CEO for New Look


New CEO for New Look

Helen Connolly has been promoted to the role of CEO at New Look having been its chief commercial officer since 2020.

Helen Connolly

Previously Connolly had spent four years as CEO of Bonmarche, been a buying director for George and head of buying for Dorothy Perkins.

Mike Coupe, New Look chair said: “Helen’s appointment comes at a pivotal time for New Look, as having navigated the pandemic successfully the business now has a strong platform for future growth. Over the last two years, Helen has been critical in shaping and improving the business and has transformed the New Look product offer”.

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