New hires new roles at What’s Possible Group

Karl Weaver is confirmed as chief commercial officer, reporting to chief executive Martin Woolley.

Donia Baddou is appointed to the role of managing director of Connections, the group’s brand-to-brand marketplace, and Ian Maynard joins as managing partner of Connections’ agency services team. All three roles are newly created.

Martin Woolley said: “Our culture and strategy have come together, and it’s attracting brilliant people. Our Group strategy has opened up dynamic growth possibilities for our clients. There’s such a sense of momentum across the Group right now. It’s a joy to be part of.”

What’s Possible Group has been spun out of The Specialist Works.