Joe Browns has announced the opening date of a new store at the city’s White Rose Shopping Centre, its first store in Leeds, the hometown of the brand.
The 3,000 sq. ft. store will have its grand opening on Saturday 2nd December 2023 and will showcase 400 lines of womenswear, menswear, and homewares.
Focussed round a central pergola, rich tones of purple, teal and deep blues create the perfect backdrop for Joe Browns collections alongside neon slogans such as ‘Be Remarkable’, all bringing the retailers ethos to life. The new store, previously occupied by Paperchase, will create 14 new jobs with a range of roles available.
Peter Alecock, CEO, Joe Browns said: “We are thrilled to be unveiling a new store in our home city. The White Rose Shopping Centre is a fantastic location to showcase the very best we have to offer across fashion and home. As with our other stores, we’ve put all our effort into ensuring visitors feel intrigued, interested and inspired once they cross our threshold.
“We cannot think of a better way to celebrate our 25th anniversary and look forward to welcoming shoppers to our first bricks and mortar store in Leeds.”
The Leeds store marks an exciting next chapter for the brand. Celebrating its 25th anniversary, it announced expansion plans earlier this year and is currently searching for sites for another nine new stores across the UK, completed a warehouse upgrade as well as going on TV for the first time with not one, but two ads for Autumn/Winter and Christmas. Joe Browns also announced this month that Michael Truluck has joined as chairman.
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