Hermes has re-liveried its fleet of vehicles for the first time since 2010, with a new strapline “The Parcel People’ and a design to reflect the company’s C2C focus. Phase one of the implementation will see the new livery applied across 292 vehicles/trailers nationwide.
The design uses a simple illustrative style to support the branding on the livery and also clarifies the range of services that the company offers in very simple terms, with the words ‘Send, Receive, Return Parcels’ featured prominently down the side of the vehicles. The rear side focuses on Hermes’ ParcelShop service and highlights the new ‘Pay and Print in Store’ (label) offering.
Matthew Hanson, head of marketing and product, was responsible for the project and said: “We wanted the new livery to reflect a change of focus for Hermes from purely B2B towards the end consumer and to clarify our range of services for them, as our research showed that our brand awareness was not aligned with our market share.
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