New Look selects Wincanton

New Look selects Wincanton

Wincanton has been selected to manage all national transport operations for fashion retailer New Look.

The new, three-year contract, which begins in July 2023, will see Wincanton provide national transport services from the retailer’s national distribution centre in Newcastle-under-Lyme to replenish stock at New Look’s 400 stores situated in towns and cities across the UK and Republic of Ireland.

Wincanton will also support New Look in deliveries for click-and-collect services, offering customers the flexibility in how they shop, as well as driving footfall to stores. This channel has seen continued growth at the retailer in recent years, with an increase in Click and Collect as a mix of online order types improving from 17% in early 2021 to 31% thanks to recent investments.

Wincanton was chosen by New Look for its partnership approach, offering an efficient operating model and clear roadmap for continuous operational improvement across the next three years. This includes an operating model which will see increased efficiencies through the deployment of Wincanton’s Winsight technology. This innovation, unique to Wincanton, will help deliver accurate, real-time visibility on the location of New Look’s stock, proof of delivery, and optimisation of delivery routes; reducing waste and carbon emissions, ensuring a sustainable transport offering and improving customer experience as a result.

Becky Pallas, Distribution Centre General Manager, New Look, added:

“We’ve been a core part of British high streets for over 50 years, serving and inspiring thousands of customers each week with that New Look feeling. Alongside our fantastic store estate, in recent years we’ve accelerated our eCommerce business and so it is only right that we have a partner like Wincanton that can expertly support us with both elements of our supply chain operations. We’re looking forward to working with Wincanton as we continue to grow and become a truly omnichannel retailer”.


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