Orvis, the family-owned outdoor retailer, has announced the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president and is the third generation of the Perkins family to lead Orvis since 1965.
As chief operating officer since August 2018, Perkins has overseen the execution of the company’s long-term strategic planning. Perkins started at Orvis in January 2012 as the e-commerce merchant for fly fishing and hunting, with channel responsibility for the brand’s direct-to-consumer sales of core sporting products. He has since filled leadership roles across the merchandising, adventures and brand marketing teams, serving as vice president of brand marketing prior to his appointment as COO.
Simon Perkins is the son of Leigh “Perk” Perkins, former Orvis CEO, and grandson of Leigh H. Perkins, who purchased The Orvis Company in 1965.
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