Brand consultancy Propaganda, along with Manchester-based Chief Productions and Flipbook, has launched a new TV ad campaign for Woodlands Home & Garden Group’s Tiger Sheds eCommerce brand. The ads which are now live on ITV and the ITV Hub will run until June, the peak period for shed purchases.
Created in collaboration with Chief and Flipbook, two separate adverts were created with 30- and 10-second versions of each, putting the busy family alongside face of the brand Eric the Tiger, brought to life using CGI.
Ged Lees, MD of Woodlands, commented: “We have a distinct message to offer consumers the choice they need – this is why we have invested significantly in printed brochures, digital marketing and not just one but two TV creatives, to make clear to consumers that Tiger has a building for whatever they require.”
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